Statement-making

Color palette

Our colors run deep. They define us. Bright, bold, dynamic, collaborative, vivid; our palette is truly a reflection of us. Just like ERA – the brand color palette was designed with flexibility in mind.

Our primary colors set the tone across all visual elements as the cornerstone of our brand. Our secondary colors offer the versatility to accent and enhance the primary set, while our neutrals provide another level of depth – softening our vibrant colors in compositions.

We also go gray our own way at ERA. Our grayscale range allows us to enhance our colorways through shades of black, gray, and white that always work to complement each other.

Primary - These are our core colors, they are used across all branded elements.
Image
Secondary - As a secondary color, Sky Blue is used heavily in branded applications. It can be used in both Classic and Powered Branding.
Image
Tertiary – As tertiary colors, Sunrise and Ultra-violet colors could only be used as accent colors within Classic and Power branded materials.
Image
Neutral - Used as accents and in powered branding, 1 warm and 1 cool tone can be used together.
Can be used as tints of 50%, 30% & 10%.
Image
Grayscale - Used for typography as well as background and supporting color in presentations.
Image
Image

Color Profile: Usage

Pantone - For high end printing where perfect color matching is needed
CMYK - Use for most printed materials
RGB - For use on Web, TV, Video, Digital OOH
Hex - How you pinpoint your RGB color for web

Office Walls Painting 

For painting your office walls, we have selected the closest to ERA Primary colors from Sherwin-Williams swatches. You can follow the link below to view and order color samples:

Any Questions?
If you have any questions or have any additional requests, please
contact ERA Marketing at Marketing@TeamERA.com.
Next: Typography
Guidelines