Letters to tell
Our Story
It’s not just what we say, but how we say it. Sharp, legible and modern, our typeface stands out as much as you do – and speaks to a brand that doesn’t mince words when it comes to getting the job done.
Red Hat is our main font for almost everything.
It's a readily available free Google font that's web-safe.
Headlines, yard signs and everything long form.
Myriad Semibold Condensed is our secondary font for support where needed. To contrast and complement Red Hat.
Permanent Marker is a free handwritten Google font for situational use. Single words or short sentences.
We are continuing to use the Gotham type family for DBA logos and yard signs to maintain consistency and to avoid the need to reprint existing signage. Gotham offers clarity, legibility and a modern look. It makes a smooth visual transition from the letters “ERA” to the DBA name.
For applications where custom fonts may not be available, Arial has been selected to replace Red Hat. Use Arial for digital applications such as PowerPoint, Word correspondence, online and mobile apps. This does not apply to the DBA name.
contact ERA Marketing at Marketing@TeamERA.com.