Statement-making

Color palette

Part of making your Powered brand is giving you the flexibility to keep the equity of the local brand you’ve created. Color is a large way in which we facilitate that. By adopting our neutral color palette, your local branding colors can shine.

Our neutral colors come in warm and cool tones, to complement your color palette. And in some cases, if you so choose, you can adopt one of our secondary colors, as it relates to your brand colors to take color the extra mile.

Versatility and flexibility is the name of the game, and in that regard, our color game is strong.

Neutral - Used as accents and in powered branding, 1 warm and 1 cool tone can be used together.
Can be used as tints of 50%, 30% & 10%.

Grayscale - Used for typography as well as background and supporting color in presentations.

Secondary - Sky blue is used heavily in branded applications, where Sunrise and Ultra-violet are used only as accent colors. All secondary colors can be used in powered branding.

Color Profile: Usage

Pantone - For high end printing where perfect color matching is needed
CMYK - Use for most printed materials
RGB - For use on Web, TV, Video, Digital OOH
Hex - How you pinpoint your RGB color for web

Any Questions?

If you have any questions or have any additional requests, please
contact ERA Marketing at Marketing@TeamERA.com.

Next: Typography