DBA Logo
Lock & Roll
Your personal brand and the power of ERA – under one roof. That’s what we call the ERA DBA lock up.
The ERA Real Estate and the ERA Real Estate Powered logos are used by us on corporate materials and communications; they cannot be used by you without your DBA, unless approved in writing by ERA Franchise Systems LLC. Similarly, you are not permitted to use the names ERA, ERA Real Estate, or ERA Real Estate Powered by themselves – they should always appear alongside your DBA name. You must use your approved DBA logo / DBA name in all of your business activities (e.g., on building signs, yard signs, stationery, business cards, websites, classified and display advertising, personal promotion literature and all other advertising).
Minimum Clear Space
In order to protect and maintain the impact and legibility of the ERA® DBA Logo, the clear space has been established.
A minimum clear space is required using the height of the cap “E” in the logo.
This measurement is the area that must remain clear of any text, graphics
or other imagery.
There are two options for displaying a company DBA in a lock up with the ERA logo: CLASSIC and STYLIZED.
Classic DBA Logo
Our Classic Branding empowers you and your affiliated agents to capitalize on the global awareness of the ERA Real Estate brand. The ERA® DBA Classic logo utilizes a written representation of your company name locked up with the ERA Real Estate Logo.
If you choose CLASSIC LOGO OPTION, your new logo will be created according to the guidelines below:
- Font: ERA Brand Logo Font
- Color: ERA Navy Blue
- Format: Both Horizontal & Vertical logo packages will be provided for versatility - so that your logo looks its best in many spaces, sizes and applications.
- Usability: This option allows your logo to scale in a readable, clear way in any application or channel, including social media graphics, websites, digital and print marketing materials and yard signs
- ERA Real Estate will create your logo design
This logo allows for text only and does not include additional icons or graphic elements aside from the ERA logo.
Horizontal
Two-line DBA name
X - the height of the ERA Logo Bar
A - represents the DBA name
B - the DBA descriptor
Three-line DBA name
Two-line DBA name
Three-line DBA name
Stylized DBA Logo
ERA DBA Stylized Logo is a hybrid approach which capitalizes on our ERA brand colors for global recognition but showcases the key features of your current logo. This option takes select design elements of your existing logo and locks them up with the ERA Real Estate logo.
If you choose STYLIZED LOGO OPTION, your new logo will be created according to the guidelines below:
- Font : Your Original Logo Font (if it stands the test of readability)
- Color: ERA Navy Blue
- Format: Both Horizontal & Vertical logo packages will be provided for versatility - so that your logo looks its best in many spaces, sizes and applications.
- Usability: This option allows your logo to scale in a readable, clear way in any application or channel, including social media graphics, websites , digital and print marketing materials and yard signs
- ERA Real Estate will create your logo design
Rooftop: Since the ERA logo already has a roof element , we may have to modify or remove roof, house or buildings shapes used in your original logo.
Icons: One simple icon from your original logo can be part of your new logo. It will be changed to ERA navy color and scaled to work with new logo.
Fonts: If the font from your original logo is hard to read, our design will modify it to increase readability.
Enclosed Logos: If your current logo is enclosed in a shape and contains multiple icons, our designers will simplify it for balance and simplicity of design.
Horizontal bounding box format
Vertical bounding box format
Approval
All DBA lock ups must be
approved by ERA Marketing
prior to producing any materials.
If you have any questions or have any additional requests, please
contact ERA Marketing at Marketing@TeamERA.com.
In accordance with the terms of the Identity Standards on ERABrandID.com and the ERA Policy & Procedures Manual, you will use a DBA logo to identify your business. All uses of the DBA logo, whether it is a Classic logo, Stylized logo, or Powered logo, must conform to the ERA Identity Standards at ERABrandID.com. ERA Franchise Systems LLC will design your logo based on the ERA Identity Standards. If your DBA logo is designed by anyone other than ERA Franchise Systems LLC, it must be sent in final form (including colors) in .eps format for approval to marketing@teamera.com, and you must receive our written approval before you begin using the DBA logo. Any new DBA logo or amendments to any existing DBA logo must also be approved by us prior to use. Please note that ERA Franchise System LLC’s approval of your DBA logo is limited only to approval for use within the terms of the ERA System, and we do not conduct, nor are we responsible for conducting, availability searches for any DBA logo. All DBA logos should be searched for availability and to ensure that the DBA logo does not infringe any third-party trademark or copyright prior to submission to us. You are solely responsible for searching, clearing and all due diligence regarding your DBA logo. Any infringement claims, litigation and/or other legal proceedings or claims arising out of the use of the DBA logo is your sole responsibility and you shall indemnify ERA Franchise Systems LLC from any such claims.
©2022 ERA Franchise Systems LLC. All Rights Reserved. ERA Franchise Systems LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. ERA, ERA Real Estate Powered, and their respective logos are registered service marks of ERA Franchise Systems LLC. Each Office is Independently Owned and Operated.
This is not intended, and shall not be deemed to constitute, an offer to sell a franchise. Franchise offerings made only by a Franchise Disclosure Document. THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. The Minnesota registration number for this franchise system is #F3285. ERA Franchise Systems LLC, 175 Park Ave., Madison, NJ, 07940.
DBA Logo
Lock & Roll
Your personal brand and the power of ERA – under one roof. That’s what we call the ERA DBA lock up.
There are two options for displaying a company DBA in a lock up with the ERA logo.
Standard
Fully ERA-branded DBA logo lock-up.
Stylized
DBA logo stylized with ERA colors only.
Broker Lead DBA logo lock-up standard
Broker Lead DBA logo stylized with ERA colors only
Approval
All DBA lock ups must be
approved by ERA Marketing
prior to producing any materials.
Minimum Clear Space
In order to protect and maintain the impact and legibility of the ERA® DBA Logo, the clear space has been established.
A minimum clear space is required using the height of the cap “E” in the logo.
This measurement is the area that must remain clear of any text, graphics
or other imagery.
Standard DBA Logo
Two versions of the ERA® Standard DBA lock up are available – horizontal and vertical. This allows for flexibility of use across a variety of formats. This lock up provides clear visibility and read through for the DBA name in relationship to the ERA logo.
Horizontal
One-line DBA name
X - the height of the ERA Logo Bar
A - represents the DBA name
B - the DBA descriptor
One-line Broker Lead DBA name
Two-line Broker Lead DBA name
One-line DBA name
Two-line DBA name
One-line Broker Lead DBA name
Two-line Broker Lead DBA name
Stylized DBA Logo
Two versions of the ERA® DBA lock up are available – horizontal and vertical. This allows for flexibility of use across a variety of formats.
As a brand built on flexibility, ERA allows you to stylize your ERA DBA logo. Using ERA Standard Colors (ERA Red, ERA Dark Red, ERA Blue), you can create a new brand mark or use your existing logo.
Your Design
Your ERA Stylized Logo
Horizontal
Horizontal bounding box format
Horizontal broker lead bounding box format
Vertical bounding box format
contact ERA Marketing at Marketing@TeamERA.com.